Price rises, or, more specifically, GW’s annual price rise is bubbling on the forums. There was a link, but it’s been altered so that it doesn’t work. However, the basic scuttlebutt is that GW supposedly mentioned their price rise in 2 lines of a deeply embedded page, several links down their site. Copies of what purport to be the US trader’s new retail price list are kicking about with some scary % increases. Supposedly the non-US retailers have heard nothing of this. Whether it is real or nonsense is anyone’s guess.
Actually, I don’t think I care.
GW is a business and it’s been about for a while now. They don’t always make what I regard as sane decisions, but that’s their lookout. They’ve raised their prices many times before, and more than once it’s been by many times the rate of inflation. The forums will be full of angry fans and some will doubtless ragequit (only to slink back later as the cold turkey kicks in).
A few will abandon GW. Most will not.
This entirely predictable (and frankly dull) fury has been a routine event for decades. I recall the far off days when GW decided to put all their models in blister packs (and bump the price hugely in the process). There was an outcry then, and that was before the internet. It would be a regular firestorm if it happened now. But none of this stopped them from becoming a £100 million+ turnover business so they must be doing something right. Right?
Well the point I am pondering (and I do have a sort of point) is that this is all entirely futile.
If GW cared what people think of their price rises then they would have changed their behaviour long ago. One is left to assume that they don’t think their customer’s opinions matter in this regard, and as they keep turning a profit who’s to argue?
What I am curious about is when someone is going to come up with a way to actually make them pay attention, or even try to. I’ve no idea what this way might be, though with so many new concepts for mass organisation and action emerging over the last few years (facebook, crowdfunding, flash mobs, etc), all enabled by new technology, I expect someone to come up with something soon. And when they do it won’t only apply to GW. Just imagine if we could actually make the petrol prices sane 😉
And before I am accused of GW-basing, I have to say I’m really just a mainly disinterested observer. Currently the only game of theirs that I’d play is Blood Bowl, though I might use some of their models for other things. That said, having seen many Finecast models and knowing something of the process, I do not own any and have no expectation of ever getting any. They make some nice hard plastics, but they’re available on Ebay 🙂
I’m just bored of the same old arguments, and the utter predictability of it all. Even posts like this complaining about the predictability of it all are becoming predictable.
Feel the irony.